Our Philosophy

The fact is, most web design companies only focus on design. They'll give you a great layout and make a cool looking web site. While they may advise you on the typical pages that could be included, they leave YOU, the business owner, to come up with all the content and copy by yourself. That's not how we work! We take into consideration all major aspects when building your web site. Why? Because, we believe it is critical to creating a successful web site.

Form Follows Function

We begin with a list of questions that specifically target your goals. Then, we allow the answers to those questions to determine content and structure. By focusing on the structure early in the creative process, we will be able to create good functionality.

While each web project is unique and usually requires a custom content-building questionnaire, there are two standard questions that will help create the follow-up questionnaire:

• What do you want to communicate? (Advertise my business, sell my product, get visitor at my physical store, have users upload content, become famous...)
• What actions do you want your visitor to take? (Call to make an appointment, see my capabilities, become a fan, listen to my music...)

First Things First

Ever seen a site that has three or four navigation bars, in all kinds of different locations? Have you been on a website that was hard to navigate and just plain confusing? Well, the more pages and content you add, the more complex the structure becomes. If you don't plan for that upfront, the functionality of the web site can easily suffer.
That's why our unique philosophy for weaving web sites works so well! Let's figure out what you want to communicate first. What (and how many) pages you will need to accomplish that goal and then, zero-in on a functional and visually appealing design.

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